A social software solution for two-way dialogue.
How do you inform and engage your audience online? The same way you do offline. Conversation fuels participation. The Poll and QuizPoll are unique in their ability to let you ask a series of online questions that unfold like true dialogue. They help you communicate through quick, continuous exchanges.
The Poll. Share news, create enthusiasm, harness audience insights to advance new initiatives. Polls are effective because they tap into people’s fundamental desire to declare their opinions, and to see how they compare to others.
QuizPoll. Introduce a new product or increase awareness of a campaign through a series of questions with right and wrong answers. Whatever your message QuizPoll is a compelling way to educate, as most people can’t resist the challenge of an online quiz.
The inspiration behind The Poll and QuizPoll is the give and take of authentic conversation. It’s what makes them a different, and better, way to interact with customers and prospects.
Bring your brand to life. Polls give your organization a voice that gets heard. They are more engaging than other rich media, and create a lasting impression.
Engage and inform. Polls allow you to not only ask questions, but to also follow each answer with a ‘Did you know?’ This provides additional opportunities to showcase your value offering to an attentive and receptive audience.
Get results. Polls increase response rates and drive action. They’re fun to participate in, while providing an effective way to involve and inform. Use polls to funnel traffic to a product or services page, generate leads via an integrated signup form, and so much more.
The art and science of conversation.
Polls can live on your corporate site, on mobile devices, in email communication, and on third-party pages as part of a media buy. You can seamlessly integrate polls into social media sites, such as Facebook, to leverage those networks and increase your reach. Once live, polls can be changed with no outside involvement through our Web-based secure login.
Our simple interface makes it easy to design polls with multiple branches, questions, and endings. Participants can self-select what they are interested in, allowing you to segment your audience and deliver highly relevant content to each group.
The Poll Experience.
The Poll Reporting and Analytics.
Create reports on subsets of the data with built-in filtering.
Filtering criteria include:
- Question answer
- Geographic location
- Poll location (URL)
- Custom fields
Conversation Consultants ™ are available to partner with you to extend the value of our software solutions, and make your programs great.
You’re covered, regardless of language or location.
SharePoint 2007/2012: Our free Web Parts seamlessly integrate our solutions and bring SharePoint to life!
IBM Connections: Deep integration and available iWidgets allows Connections administrators to quickly roll out measurable programs.
Case Study: Engaging Customers in Conversation Online
Scotiabank is one of North America’s leading financial institutions and Canada’s most international bank with branches and offices in 50 countries.
Scotiabank wanted to reach the broadest possible audience of Canadians on the Internet. One way of doing this was through banner advertising on strategic websites. Unfortunately there wasn’t a single banner strategy that could do justice to Scotiabank’s voice in the marketplace, and deliver as much personal involvement as possible in their message.
The Challenge: Many Products, Wide Audience.
As Director of eMarketing for Canada’s Scotiabank, Michael Seaton wanted to engage a non-customer audience with Scotiabank’s core message. One tool at his disposal was the bank’s monthly eNewsletter, The Vault, a robust collection of financial content. The goal was to link specific content from The Vault to Canadians at large through interactive banner ads.
TemboSocial gave Seaton a flexible, compelling way to deliver the Scotiabank message to the broadest possible audience—all within the space of a single ad placement. Instead of pushing an individual product or service, TemboSocial used the format of an interactive poll to establish a dynamic conversation with participants. By asking a direct question about personal financial goals Scotiabank captured the interest of Canadians who wanted to improve their financial situation.
How well did this strategy work? “There was a significant increase in traffic compared to a standard ad,” says Seaton. “The percent-age increase in traffic was in double digits. Completion rates are higher than our expectations.”
Scotiabank discovered that people were more likely to respond to TemboSocial than to other forms of banner advertising. As people became involved in a TemboSocial conversation they found themselves becoming part of a community of respondents, sharing insight on issues that they cared about. The feedback from each answer kept each participant highly involved in the dialogue.
Once participants were engaged with TemboSocial, the conversation gave Scotiabank an open channel to link participants to content from The Vault. As people interacted with TemboSocial they declared their interests and provided Scotiabank a clear picture of their individual needs. TemboSocial was then able to deliver relevant content immediately back to them.
TemboSocial’s Event Triggered Marketing module took the input from poll participants and applied a set of predefined rules making it possible to dynamically generate highly personalized email based on relevant articles from The Vault library.
The result? Using TemboSocial as the engine, Scotiabank was able to extend a highly successful permission-based email campaign that reached a new universe of prospects. What’s more, every email message was personalized to match the participant’s interests.
Download the Case Study
“As a marketer, Web 2.0 is about communicating a context and an experience with our brand. Our goal was to open a dialogue with potential customers, show them what we are all about and build new relationships along the way. TemboSocial helped us achieve this with one tactical web execution.”
“Everybody likes to interact. The nature of a poll invites curiosity, interaction, comparison. Polling turned out to be a great way to present our content to Canadians and bring them into The Vault.”
Michael Seaton, Director of eMarketing, Scotiabank