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 A social software solution for idea generation.

idea generationSparkplug takes brainstorming sessions out from behind closed doors. It moves them online to a collaborative platform where there is no limit to participants or ideas.

It helps organizations make innovation part of their DNA. It captures employee ideas, jump-starts dialogue, and helps to determine priority.

 

  • Build a culture of innovation. Tap into the power of your organization’s brain trust by bringing everyone together for a common cause.
  • Identify talent, and solutions. Good ideas can come from anyone, regardless of their role in your organization. Search for ideas, or add a new one.
  • Motivate and engage employees. Daily Digest emails keep contributors involved and in the loop.

Sparkplug Product Highlights and Features.

foster innovation

 


Sparkplug helps your organization tackle today’s challenges, and drive
tomorrow’s solutions.

solutionsWe’ve made Sparkplug easy to use, to ensure it gets used. It’s customizable, provides comprehensive reports, and can be moderated.

  • You’re able to specify the issues you want employees to focus their collective wisdom on, making it ideal for deadline driven initiatives.
  • The best ideas rise to the top, while creating an archive that can be searched at any time to spotlight themes or contributors.
  • Sparkplug is a tool for continuous collaboration that keeps the base hits coming. While knocking it out of the park may be the dream, small ideas can add up to big wins.

Sparkplug Reporting and Analytics.

reporting features

Powerful reporting features. Who are the best ideas coming from?  What challenges provoke the most ideas?  What day of the week is best to pose a new challenge.  All of these questions and more are revealed with the rich reporting behind the deceptively simple frontend of Sparkplug.


strategy

Strategic assistance.

Conversation Consultants ™ are available to partner with you to extend the value of our software solutions, and make your programs great.

Multi-language

Multi-language support.

You’re covered, regardless of language or location.

integration

SharePoint 2007/2010 integration.

Our free Web Parts seamlessly integrate our solutions and bring SharePoint to life!

Related Content

Case Study: Building A Global Community of Conversation

MWV is a global leader in packaging solutions. They also operate consumer & office products, specialty chemicals, and community development and land management businesses.


Challenge

MWV wanted to move from a push style of communication – in which information is broadcast, hoping to find an audience – to a participation style of communication, in which the audience is involved in dialogue. Not only would this increase employee engagement it would also provide insights that would make their internal communications more timely and relevant, and it would help build community within a disconnected workforce of 17,500 employees in 30 countries.

Increased employee participation was the goal, starting with their very traditional push style internal communication channels. These included newsletters, announcements and employee meetings, and an intranet portal of which the only interactive feature was a seldom used feedback link at the end of each article.

“We were already doing push style communications and we saw that we had opportunities to engage employees. TemboSocial polls really opened the doors for us.”

Susan Cleveland, Director of European Communications


Solution

“We started building the conversation using The Poll tool,” says Susan Cleveland, Director of European Communications. “Later we added the Comment Engine and Sparkplug tools.”

As MWV rolled out its plan for increased employee participation, they found themselves taking advantage of TemboSocial’s highly skilled Conversation Consultants. “Little details that significantly effected participation were immediately obvious to them that weren’t at all obvious to us,” says Cleveland.


Results

By following the social media strategy of the Conversation Consultants MWV found that employees were more than willing to step up to the plate and “fill in the blanks” with their own insight. Over the course of a year conversations went from simple congratulatory notes to questions and opinions. “We’re building a global community of conversation,” says Cleveland.

After MWV completely refreshed their employee portal in 2010 they began benchmarking employee participation using TemboSocial’s built-in reporting tools. “While counting click-throughs is important, TemboSocial’s engagement metrics give a much richer picture of employee participation,” says Cleveland. For example, Cleveland discovered that publishing the participation rate alongside an article’s headline had a dramatic impact on participation. Page-reads went up 22% in the following quarter and comments increased 21%.

With solid growth in engagement numbers MWV is well-positioned for the next phase of their communications strategy: insight and knowledge sharing among employees. “I honestly think TemboSocial has helped to drive our strategy instead of just fitting into it,” says Cleveland.

“We don’t emphasize traditional analytics. Instead we use what I call ‘true engagement metrics.’ Those numbers come almost entirely out of TemboSocial.”

“I think of TemboSocial beyond the tool set. They are critical thinkers and good thought partners.”

Susan Cleveland, Director of European Communications

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