In a world of distractions building relationships with your customers and prospects is a challenge. Our solutions help some of the world’s top performing companies reach their audience quickly, and effectively. We can optimize engagement so that your audience buys more, spends more, returns more often, and stays longer.
- Drive awareness and acquisition. Give your customers a voice to broaden your audience and power conversion.
- Build loyalty and advocacy. Word of mouth is effective. We can make your brand part of the conversation.
- Leverage customer insights. Knowing how, when, and what to offer drives brand experience and turns interest into action.
- Propel innovation and collaboration. Tap into the power of your organization’s audience to jump-start innovation and create competitive advantage.
- Manage the customer experience. Improve your insight into the needs of your audience. Connect with and involve them to improve customer satisfaction.
We see the opportunity in everything, and can get your campaign up and running fast. Our solutions deliver measurable results, all in a client branded environment. They can include polls, idea competitions, fulfillment, storytelling, and lead generation. Unleash your organization’s potential for growth.
Case Study: Engaging Customers in Conversation Online
Scotiabank is one of North America’s leading financial institutions and Canada’s most international bank with branches and offices in 50 countries.
Scotiabank wanted to reach the broadest possible audience of Canadians on the Internet. One way of doing this was through banner advertising on strategic websites. Unfortunately there wasn’t a single banner strategy that could do justice to Scotiabank’s voice in the marketplace, and deliver as much personal involvement as possible in their message.
The Challenge: Many Products, Wide Audience.
As Director of eMarketing for Canada’s Scotiabank, Michael Seaton wanted to engage a non-customer audience with Scotiabank’s core message. One tool at his disposal was the bank’s monthly eNewsletter, The Vault, a robust collection of financial content. The goal was to link specific content from The Vault to Canadians at large through interactive banner ads.
TemboSocial gave Seaton a flexible, compelling way to deliver the Scotiabank message to the broadest possible audience—all within the space of a single ad placement. Instead of pushing an individual product or service, TemboSocial used the format of an interactive poll to establish a dynamic conversation with participants. By asking a direct question about personal financial goals Scotiabank captured the interest of Canadians who wanted to improve their financial situation.
How well did this strategy work? “There was a significant increase in traffic compared to a standard ad,” says Seaton. “The percent-age increase in traffic was in double digits. Completion rates are higher than our expectations.”
Scotiabank discovered that people were more likely to respond to TemboSocial than to other forms of banner advertising. As people became involved in a TemboSocial conversation they found themselves becoming part of a community of respondents, sharing insight on issues that they cared about. The feedback from each answer kept each participant highly involved in the dialogue.
Once participants were engaged with TemboSocial, the conversation gave Scotiabank an open channel to link participants to content from The Vault. As people interacted with TemboSocial they declared their interests and provided Scotiabank a clear picture of their individual needs. TemboSocial was then able to deliver relevant content immediately back to them.
TemboSocial’s Event Triggered Marketing module took the input from poll participants and applied a set of predefined rules making it possible to dynamically generate highly personalized email based on relevant articles from The Vault library.
The result? Using TemboSocial as the engine, Scotiabank was able to extend a highly successful permission-based email campaign that reached a new universe of prospects. What’s more, every email message was personalized to match the participant’s interests.
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“As a marketer, Web 2.0 is about communicating a context and an experience with our brand. Our goal was to open a dialogue with potential customers, show them what we are all about and build new relationships along the way. TemboSocial helped us achieve this with one tactical web execution.”
“Everybody likes to interact. The nature of a poll invites curiosity, interaction, comparison. Polling turned out to be a great way to present our content to Canadians and bring them into The Vault.”
Michael Seaton, Director of eMarketing, Scotiabank