Add Value With Conversation Consultants
Our Conversation Consultants™ are expert social and corporate communication strategists. We work with you to develop campaign programs that support your business goals and objectives. We assist you with the deployment and integration of TemboSocial software tools to ensure that your program is efficient and effective. We provide insights based on real-time reporting and analytics into how you can optimize your campaign for maximum engagement and response rates. Every step of the way we ensure that you’re getting the best returns.
We can help you to:
- Bulletproof your communication programs, marketing campaigns and initiatives.
- Integrate social software tools into your existing communication strategies.
Conversation Consultants are available to you as a value-added service with each product, focused on extending the value of every TemboSocial tool to make your programs great. Start an empowering conversation today. Call us to learn more about how we can help you establish a Social Enterprise Best Practices program. We’re here to answer your questions, schedule a product demo, or take you through a Best Practices review.
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Case Study: Engaging Customers in Conversation Online
Scotiabank is one of North America’s leading financial institutions and Canada’s most international bank with branches and offices in 50 countries.
Challenge
Scotiabank wanted to reach the broadest possible audience of Canadians on the Internet. One way of doing this was through banner advertising on strategic websites. Unfortunately there wasn’t a single banner strategy that could do justice to Scotiabank’s voice in the marketplace, and deliver as much personal involvement as possible in their message.
The Challenge: Many Products, Wide Audience.
Solution
As Director of eMarketing for Canada’s Scotiabank, Michael Seaton wanted to engage a non-customer audience with Scotiabank’s core message. One tool at his disposal was the bank’s monthly eNewsletter, The Vault, a robust collection of financial content. The goal was to link specific content from The Vault to Canadians at large through interactive banner ads.
TemboSocial gave Seaton a flexible, compelling way to deliver the Scotiabank message to the broadest possible audience—all within the space of a single ad placement. Instead of pushing an individual product or service, TemboSocial used the format of an interactive poll to establish a dynamic conversation with participants. By asking a direct question about personal financial goals Scotiabank captured the interest of Canadians who wanted to improve their financial situation.
Results
How well did this strategy work? “There was a significant increase in traffic compared to a standard ad,” says Seaton. “The percent-age increase in traffic was in double digits. Completion rates are higher than our expectations.”
Scotiabank discovered that people were more likely to respond to TemboSocial than to other forms of banner advertising. As people became involved in a TemboSocial conversation they found themselves becoming part of a community of respondents, sharing insight on issues that they cared about. The feedback from each answer kept each participant highly involved in the dialogue.
Once participants were engaged with TemboSocial, the conversation gave Scotiabank an open channel to link participants to content from The Vault. As people interacted with TemboSocial they declared their interests and provided Scotiabank a clear picture of their individual needs. TemboSocial was then able to deliver relevant content immediately back to them.
TemboSocial’s Event Triggered Marketing module took the input from poll participants and applied a set of predefined rules making it possible to dynamically generate highly personalized email based on relevant articles from The Vault library.
The result? Using TemboSocial as the engine, Scotiabank was able to extend a highly successful permission-based email campaign that reached a new universe of prospects. What’s more, every email message was personalized to match the participant’s interests.
Download the Case Study“As a marketer, Web 2.0 is about communicating a context and an experience with our brand. Our goal was to open a dialogue with potential customers, show them what we are all about and build new relationships along the way. TemboSocial helped us achieve this with one tactical web execution.”
“Everybody likes to interact. The nature of a poll invites curiosity, interaction, comparison. Polling turned out to be a great way to present our content to Canadians and bring them into The Vault.”
Michael Seaton, Director of eMarketing, Scotiabank
